Published on 24 April 2015
Powerful performances and expert casting & directing combine to create a hard-hitting campaign.
Agency: The Brand Agency, Perth
There's a lot to love about radio. We know it, listeners know it and thanks to the latest brand campaign for Commercial Radio Australia, so will advertisers.
The 'It's a Love Thing' theme focuses on the unique bond between a listener and his or her station, and how that loyalty and trust extends to the brands that advertise.
We took Colmar Brunton's research and turned it into the catchiest campaign on Australian radio.
The passion and knowledge of Classic FM's presenters is what sets the station apart. So, under the campaign banner 'Where Music Lives' we composed bespoke themes based on the DNA of each presenter.
Now, every time a listener hears one of the DNA themes, they will be reminded of the special people who bring their favourite music to life.
A campaign full of life, story and craft. Commercial Insurance combines impressive sound design with some smartly written scripts to bring two seemingly unrealted stories together - for when your destiny's meet. So successful it was named the 2014 'World's Best' radio campaign of the year.
Agency; Impact BBDO, Dubai