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Commercial Radio Brand Campaign

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THE TASK

To highlight how brands can benefit from the unique relationship listeners have with their favourite radio station.

THE IDEA

To create a catchy, feel-good, campaign song that will get the audience singing about radio's 'love thing'. Advertisers are encouraged to find out how radio's love thing can benefit from their brand by going to the new 'It's a Love Thing' website.

Video content featuring high-profile talent reminds us why listeners love their station.

The logo is based on a futuristic radio design that has 'Love' at its core.

THE RESULT

A pioneering $25 million on-air campaign.

Up-beat and foot-stompingly catchy track recorded by Aussie band 'No Pictures'.

New 'It's a Love Thing' website specifically designed for advertisers.

Video content featuring high-profile talent reminds us why listeners love their station.

THE CREATIVE

LOGO

CRAIALTlogo

 

RADIO

IALT Radio Phase 1

 

SIZZLE REEL

BROCHURE

CRAIALTbrochurepge1

 

CRAIALTbrochurepge2

SUMMARY

Now advertisers are reminded of the power of radio in a way that's as memorable as it is relevant.

 

 


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