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Taking TV to Radio

We were approached by the Campaign Palace (JWT), to get take their latest anti-smoking TVC across to radio.

The role for radio was to make the emphysema message relevant to each, smoker who was listening. The key was to get them involved in the radio ad, before they knew it was about smoking

The TVC was on air for 2 weeks, but when radio kicked in call rates to the quit smoking health line increased by 125%.

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