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Radio Advertising

People don’t listen to radio ads, they listen to what interests them. Sometimes it’s a radio ad. That requires razor-sharp writing, creative casting and an experienced radio director. Which is why you can always tell an Eardrum ad when you see it on the radio.

  • Ski NSW

    Ski NSW

    From

    Ralph doesn’t often cast himself in Eardrum’s ads, but he couldn’t resist dusting off his Kiwi accent for this campaign. Sorry New Zealand, nothing personal.

    Download file

  • McDonalds Valet Image

    McDonalds Valet

    Published on 31 December 1900

    From

    Sometimes you need to get fancy when bringing an idea to life. For this McDonald’s campaign we used hidden mics and did a bit of phone-hacking.
    Agency: DDB Sydney

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  • CRA Mark Mitchell

    CRA

    Published on 31 December 1900

    From

    That Radio Bloke narrates over someone else’s ad to point out how well it’s working. Yes it was an ambitious idea, but they’re usually the best ones!

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  • HBF Image

    HBF the Sounds of Nothing

    From

    By focussing on the emotional benefit of heath insurance, HBF took the high ground and used this campaign to address churn. This is an excellent example of how to create an emotional connection with the listener.
    Agency: Meerkats

    Download file

  • RAC Insurance

    From

    The team at RAC is committed to help. In fact they’re so committed, they don’t even have time to appear in their own ads. So the Brand Agency asked Eardrum to cast and direct a few replacements for their latest radio campaign.

    Download file

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