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The one inch punch, a snake bite and a Beretta 92. Some of the most powerful things in life happen in seconds. Eardrum creates effective mnemonics that serve as audio shorthand for any brand.

ABC CLASSIC FM

The six note Classic FM sonic brand trigger is an uplifting piece which we used to resolve each of the DNA presenter themes. (Click here to watch the case study video). Our aim was to create a distinctive piece that was both uplifting and flexible. We coupled this with a new positioning line, 'Where Music Lives' which helps reinforce the role of the Classic FM presenters.

Classic FM - Solo Piano

Classic FM - Orchestral

Classic FM Orchestra and voice sting

Classic FM - Full Theme

abcdnamusiclives

DIGITAL RADIO AUSTRALIA

The instrumentation captures the excitement of this new technology and the child’s vocals make it warm and approachable.

O'BRIEN GLASS

Originally, the repeat of the ‘O’ was designed to make it easier for customers to find O’Briens in the White Pages, as opposed to the Yellow. We were asked to modernise this Australian classic but our advice ‘if it ain’t chipped, don’t fix it’.

O'Brien Glass

CARPHONE WAREHOUSE

 

When Eardrum started working with The Carphone Warehouse they had 3 stores in London. Today they are the largest independent mobile phone retailer in the world with 2400 stores across 8 countries. Their brand was built on radio ads, utilising unmistakable audio branding. After a few years of using the full track, the ads only needed to include the opening 2 seconds of the track.

Carphone Warehouse

 

 

COMMERCIAL RADIO AUSTRALIA - THAT RADIO BLOKE

A distinctive voice can also work as sonic branding. We cast Mark Mitchell as ‘That Radio Bloke’ six years ago and his voice is now synonymous with the brand.

Commercial Radio Australia - That Radio Bloke

 

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