Radio stations need help marketing themselves just as much as other brands. The highly produced whiz bang imaging of the past has become invisible to listeners and the only way to get under the radar is to connect on an emotional level. We’ll give them something they can feel. Just ask ARN, Southern Cross Austereo, Amazing Radio and the Capital Radio Network.
The brief we gave ourselves was to create a series of anti station IDs. The station plays feel good music, so it made sense to feature some great musicians doing what makes them feel good… having a jam.
The Mike and Fitz show on 2UE was a unique combination of news, current affairs and plenty of fun. We captured the essence of the show in a TV and radio campaign featuring an original composition. Our track was also cut down for use within their radio show, and listeners even attempted to join in on the fun.
A series of program IDs as crazy as the show itself. Our breakfast show granny became a huge hit with listeners.
A series of witty one-liners to introduce the various music themes MIX have across the day. Spoken by the sort of people Mix listeners trust … ones that sound just like them.
Amazing Radio is all about championing new music and unsigned artists. We wrote some lyrical lines and cast an equally amazing artists called Me’Shell Ndegeocello in her first voice over gig.